For many, Ryanair is synonymous with budget tickets and patchy customer service.
But the airline has found a new generation of fans on TikTok – on both sides of the Atlantic.
The Irish low-cost airline has struck a cord with Gen Z users of the video-sharing app, where it boasts 1.5million followers and has more than 41.9million likes, making it the biggest airline brand on the platform.
Virgin Atlantic has 74,500 followers and 1.1million likes, while easyJet lags behind on just 17,000 followers. British Airways doesn’t have a TikTok account.
The videos, which mock passengers, rival airlines and its own service, have proved a particular hit with users in the US and Asia, who have called for Ryanair to expand its flight routes so they can experience the airline after discovering it on the app.
Ryanair has struck a cord with Gen Z users of the video-sharing app, where it boasts 1.5million followers and has more than 41.9million likes, making it the biggest airline brand on the platform. Some feature staff, like the ones above. Left, employees doing a dance routine
The majority of are based around Ryanair aircraft with the social media manager’s eyes and mouth superimposed onto the plane (seen above). They capitalise on the TikTok trends
The videos, which mock passengers, rival airlines and its own service, have proved a particular hit with users in the US and Asia, who have called for Ryanair to expand its flight routes
One posted: ‘I will literally move countries just to be able toly Ryanair.’
Another American user added in response to a video: ‘This is great and I can’t even fly Ryanair in the US.’
A third wrote: ‘I don’t live in Europe so I will never fly Ryanair but because of this account it’s my favourite airline.’
However European users are quick to keep their expectations in check, with several posting about cases of slow refunds, cancelled flights and bumpy landings.
One posted: ‘Queen of TikTok but not queen of the skies.’
Ryanair isn’t afraid to take aim at rivals and called out United Airlines (right) when it tried to mimic the signature Ryanair aesthetic (seen left)
Ryanair mocked Virgin Atlantic for being ‘mid’ – a slang term for mediocre in a recent video (right). Left, a video joking about flying to the US, which sparked pleas from American fans
Ryanair took aim at short passengers complaining about the lack of leg room in one recent clip (above). While most followers praised the joke, some claimed they would boycott over it
Writing on a video of flight attendants recording on a plane full of passengers, one joked: ‘Is this why my plane was late?’
Ryanair videos poke fun at passengers, other airlines or the company itself, using the dances, sounds and trends that are popular on the app.
Some feature cabin crew and Ryanair staff but the majority are based around Ryanair aircraft with the social media manager’s eyes and mouth superimposed on the nose of the plane.
The most recent video mocks Ryanair customers who complain about paying for a suitcase after buying a ticket for under 10 euros. The caption reads: ‘Bestie how else will I make bank I’m sorry,’ using a trendy term to mean making money.
Another video makes fun of short customers who complain about the lack of legroom, with the caption: ‘Man thinks he’s in the NBA’.
Meanwhile Virgin Atlantic is mocked for being ‘mid’ – a shorthand term to mean mediocre – and United Airlines was called out when it tried to replicate Ryanair’s signature aesthetic.
Speaking in a recent interview, Ryanair’s Head of Social, Michael Corcoran, explained he thought the success of the brand of TikTok was due to the decision to ‘lose the corporate tone of voice’.
He added: ‘We’ve conditioned social media to be a dumping ground for every piece of information available to us – Ryanair want to stand out and avoid clutter.’
European users warmed the landings were ‘mid’ – a slang term for mediocre – while others pointed out the sky-high charges once on board